Manila, Philippines – As part of its continued commitment to innovation and inclusivity for imaging, Sony Philippines spotlights the power of female creativity through its powerhouse full-frame camera –the Alpha7C II–alongside the launch of its women-centric initiative, Alpha For Her.
She Frames the World Photo Contest
Limited-Edition Alpha For Her Straps Designed by Grace Ciao
As a tribute to women in the creative field, Sony has collaborated with internationally renowned fashion illustrator Grace Ciao to design an exclusive Alpha For Her Camera Straps.
These stylish, limited-edition straps are available for free to female Sony Alpha7C II users as part of Sony’s ongoing commitment to celebrating women’s artistic expression.
How to claim:
- Register your Alpha 7C II on your MySony account
- Present your email confirmation and official receipt
- Visit any of the participating Sony Centers nationwide
Promo Period: March 15 to July 15, 2025
Participating stores are as follows:
Luzon
Avid – SC SM Megamall
Avid – SC SM Mall of Asia
Avid – SC Glorietta
Avid – SC SM North EDSA
Avid – SC SM Pampanga
Avid – SC SM Baguio kiosk
Avid – SC Filinvest
Avid – SC SM Dasmariñas
Visayas
Colours / Digikaden – SC Ayala Centre Cebu
RL Appliance – SC Robinsons Tacloban
Avid – SC SM Cebu kiosk
Avid – SC SM Iloilo kiosk
Mindanao
Metro Plaza – SC SM Ecoland Davao
Metro Plaza – SC Abreeza Mall Davao
Desmark – SC Centrio CDO
Full announcement post for reference: https://www.facebook.com/share/p/1EFjcb7JnF/
She Frames the World: Alpha For Her Photo Contest
To further celebrate female perspectives in photography, Sony invites all female creatives–whether using a camera or a smartphone–to join the Alpha For Her Photo Contest.
Participants are encouraged to submit one photo that reflects their unique view of the world.
Who can join: Open to all camera and smartphone users.
Entry Deadline: Extended to July 13, 2025, 11:59 PM
Prize: One (1) Sony Alpha 6700 mirrorless camera, bundled with the E PZ 16-50mm F3.5-5.6 OSS lens
This APS-C mirrorless kit is ideal for engaging creators, combining compact design with advanced autofocus and powerful video features–perfect for taking your storytelling to the next level.
Join the contest and learn more here:
https://sdw.sony-asia.com/PH/SDWAUPhotoContestView-285
Capture. Share. Empower
Whether you’re a professional or a passionate beginner, the Alpha For Her campaign is your opportunity to express your story and inspire others through the lens. Celebrate your voice, your vision, and your creativity–powered by Sony.
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About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of “continuing to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges,” Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: http://www.sony.net/
* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust.
For media enquiries, please contact:
Pearl Avone Lumanao
Marketing Communications Head
Sony Philippines
PearlAvone.Lumanao@sony.com
Angela Jacob-Batin
General Manager
DigistarPH
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